2028 Ford Fathom
Meet the Ford Fathom
Ford is preparing to introduce Fathom, the first vehicle built on its new Universal Electric Vehicle Platform. With an approachable starting price, modern technology and electric capability designed around everyday life, Fathom opens a new chapter for Ford.
Ford Is Rethinking the Electric Truck
Fathom isn't simply another electric version of an existing Ford. It's the first vehicle built on Ford's new Universal Electric Vehicle Platform and is being developed to deliver a different combination of space, technology and accessibility.
Ford says Fathom will offer a surprisingly spacious interior while keeping the versatility people expect from a midsize truck.
Pre-Order a Ford FathomA Truck Designed Around Everyday Life
Ford is positioning Fathom as an electric truck that combines midsize proportions with a surprisingly useful interior and modern technology.
Midsize Proportions
Fathom is being developed as a midsize truck, giving drivers truck utility without requiring a full-size footprint.
Room to Stretch Out
Ford projects Fathom will offer more passenger volume than the Toyota RAV4, giving the cabin an unexpectedly spacious feel.
Electric Architecture
A dedicated EV platform gives Ford more flexibility in how Fathom uses its interior and exterior space.
Everyday Usability
Fathom is being positioned around practical, approachable electric driving rather than simply chasing headline specifications.
Ford's Universal Electric Vehicle Platform
Fathom will be the first production vehicle to use Ford's new Universal Electric Vehicle Platform. That means Ford isn't just introducing a new model — it's introducing a new foundation for future electric vehicles.
Technology That Fits Into Your Day
Ford has already announced several technologies planned for Fathom, with an emphasis on connectivity, convenience and making the truck easy to live with.
BlueCruise Capable
Every Ford Fathom is expected to be BlueCruise capable, bringing Ford's hands-free highway driving technology to the new electric truck.
Large Touchscreen
A large central touchscreen is designed to put navigation, entertainment and vehicle controls within easy reach.
Digital Key
Digital Key functionality and Ford app remote controls are planned as standard Fathom technology.
Phone Connectivity
Apple CarPlay and Android Auto compatibility are planned standard, helping keep familiar apps close at hand.
Bidirectional Power Capability
Ford says Fathom will support bidirectional power capability, allowing the truck's battery to do more than simply move the vehicle.
More details about how that capability will work are expected as Ford gets closer to Fathom's launch.
That Works
Both Ways
An EV battery designed to add usefulness beyond the drive itself.
Ford Fathom Starting MSRP
Ford has announced an expected starting MSRP for Fathom models equipped with the standard-range battery.
What Ford Has Revealed
Fathom is still ahead of its official launch, but Ford has already given shoppers a good idea of what this new electric truck is meant to represent.
New EV Platform
Fathom will debut Ford's Universal Electric Vehicle Platform, establishing the architecture Ford plans to use for future electric vehicles.
Early 2027 Preorders
Ford says preorders are expected to begin in early 2027. More information about the ordering process will be announced closer to launch.
Standard Connectivity
Ford plans to include smartphone integration, Digital Key functionality and Ford app controls across the Fathom lineup.
More Details to Come
Official range, battery specifications, horsepower, towing and payload figures have not yet been fully announced.
What We Know So Far
Fathom is still an upcoming vehicle, so some important specifications have not yet been announced. Here's what Ford has confirmed so far.
Pre-Order a Ford FathomWhat is the Ford Fathom?
Fathom is an all-new midsize electric truck and the first production vehicle built on Ford's Universal Electric Vehicle Platform.
How much will the Ford Fathom cost?
Ford has announced a starting MSRP of $28,350 for a Fathom equipped with the standard-range battery. Destination, delivery and applicable fees are additional.
When will Ford Fathom preorders begin?
Ford says preorders are expected to begin in early 2027.
Will Ford Fathom have BlueCruise?
Ford says every Fathom will be BlueCruise capable for hands-free highway driving.
What is the Ford Fathom driving range?
Ford has not yet announced official EPA-estimated range figures. Additional battery, charging and range information is expected closer to launch.
How much can the Ford Fathom tow?
Official Fathom towing and payload specifications have not yet been announced by Ford.
Pre-Order a Ford Fathom
Want to be among the first to get behind the wheel of the all-new Ford Fathom? Start your pre-order with McGrath Ford. Complete the form below and our team will contact you as Ford releases additional ordering and availability information.
Pre-Order a Ford FathomFord Fathom is a future vehicle. Starting MSRP of $28,350 excludes destination and delivery charges, taxes, title, license and applicable fees. Specifications, features, availability, pricing and timing are subject to change. Submission of the pre-order form does not guarantee vehicle availability, production, pricing, delivery timing or final order acceptance. Additional ordering requirements may apply when Ford officially opens Fathom ordering. BlueCruise requires applicable equipment, activation and service. See Ford and McGrath Ford for the latest vehicle information.
Pre-Order a Fathom
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